So glad you found us online, (certainly we are doing something right). That’s exactly what digital marketing does for your business, to be found by the ideal audience. You could be a freelancer, a small business owner, or part of a bigger company, it’s imperative you know the power of digital marketing.
To put it simply, you can’t reach the present-day audience with a Gen X marketing approach (even they are upgrading their ways). It’s essential to stay up to date on evolving digital techniques for connecting with new consumers. Let’s dig deep into the fundamentals of this ubiquitous term “Digital Marketing”.
What are Digital Marketing Fundamentals?
What stirs up the traditional media such as television, radio, and print might not necessarily blossom and bloom online, and vice versa. To be effective in digital marketing, you must use the technology that powers online media, such as blogs, clickable advertisements, and social media platforms. It can be understood as a brand strategy that takes into account all the brand elements to help scale the business. This definition gives rise to the question, what are the “brand elements”? Your business logo, an up and running website, optimized content on the website, active social media account, are some of the basic elements that build credibility for your business. All this and more fall under the digital marketing umbrella. Let’s discuss this further.
What are the Digital Marketing Tactics and Channels?
Search Engine Optimization – How do you find a brand online? Simple…search for it! But, do you ever go beyond the first page of search results? Probably, never! That’s the whole point. Search Engine Optimization deals with indexing the content with effective keywords, Keyword research, quality link building, on-page optimization, Google webmaster, content creation, Google analytics, etc, to boost the website ranking.
Social Media Optimization – Consider an ideal scenario, It’s break time, you grab a cup of coffee and comfortably begin the endless feed scrolling. Make it past the reels, latest news, and entertainment gossip; come across a product that seems perfect. Voila! Let’s see what the brand has to say about it; visits the brand website, get hooked, end up making a purchase. (Guilty!!!) This is the power of social media. Hence, your brand needs to be on the social media platform, connecting with the ideal audience, building a brand name for itself, and customer trust.
Paid Online Advertising – Your search engine result page has some sponsored ads placed right at the top of your result page, based on your query. They are what we call Paid ads. Platforms such as Google Ads and Facebook Ads provide businesses with a chance to reach out quickly for very modest prices. It is entirely personal, whether or not the brand wished to adopt paid online advertising path for brand promotion.
Website Design and Development – You have a product you wish to buy; head on to their e-commerce store; you wish to know more about a product, you search for its features on the website. That’s the power of a website it is brand identity. What your business or brand is; features, applications, uses are all present on the website. The aesthetic quotient, as well as the functionality of the website, must both be taken into consideration so that the bounce rate is minimum while the lead conversion rate is maximum.
Having discussed the basics of Digital Marketing, some of you might still be wondering, “Why should I use digital marketing for my business” or “How will digital marketing help my business?” Here’s our attempt to help you understand the importance.
Why is Digital Marketing Important?
Targeted Demographic – You have no discretion of who sees the commercial on TV, in a publication, or on a billboard. Of course, some demographics may be measured, such as the magazine’s average readership or the population of a specific community, but it’s all mostly a guessing game.
On the other hand, Digital marketing, helps you to reach a very targeted demographic and deliver customized, high-converting marketing campaigns to that audience.
Pocket-Friendly – Digital marketing allows you to manage promotions regularly and reduce the amount of money you spend on a channel that isn’t generating a high return on investment. Orthodox ways of ads, on the other hand, fail to do this. It doesn’t matter how well the billboard performs; whether or not it converts, is what is irrelevant.
Stand Next to the Big Players – When you work with a small company, competing with the big brands of the market, all of whom have millions of dollars to spend on tv ads or national promotions, is likely challenging. Fortunately, there are several ways to outrank the major players by implementing digital media strategies.
Intriguing enough??? Planning on taking your brand digital? Here’s how you do it!
How to do Digital Marketing?
Define the objective and the vision.
Identify the target audience.
Set out a budget for the different digital channels available.
Paid or free digital strategy, take a pick.
Engaging content helps scale.
Optimize the digital assets to make them mobile-friendly.
Keyword research acts as the base for optimization.
Measure results regularly, assess what’s working and what isn’t
Digital Architects and Brand Builders honed to perfection.
Although there is no magic recipe for building the ultimate brand or marketing campaign, certain characteristics will make you stand out from others. New Vision Digital is a 360 digital marketing agency that will assist you in recognizing the lucrative attributes and being the leader.
We use tactics, imagination, and storytelling to help consumers invest in products because what they believe motivates them to do more. Contact us to know more about our Digital Marketing Service. Don’t struggle for recognition, be found, with New Vision Digital.